Glossary
What is Loom video?
Last updated
A Loom video is a screen-and-face recording produced by Loom, the asynchronous video platform launched in 2016 and acquired by Atlassian for $975 million in 2023. As of 2024, Loom had 25+ million registered users across 200,000+ paid customers, and its users recorded 88 million videos in 2024 — a 2.3:1 ratio of meetings replaced to videos recorded. In everyday use, 'Loom video' is often used generically to mean any short async screen recording, the same way 'Google it' is used to mean any web search.
The generic use of 'Loom' as a verb ('I just Loomed you the fix') is now common in tech companies and is making its way into mainstream work. The platform defined the product category in the late 2010s the same way Zoom defined video meetings. The category it defined — async video with a shareable link — is now crowded: Pullsy, Clipy, Screenity, Vidyard, Kommodo, Microsoft Teams async recording, and Zoom's own async record feature all offer variations on the same idea. The differences are mostly commercial: free vs. paid tiers, watermark vs. no watermark, retention, AI features. Pullsy's positioning is the same product category Loom created but with a free tier that does not cap video count or length and AI features (transcript, summary, ask-the-video chat) in the free plan. Related terms: async video, video message, screen recording, video transcript.